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    • Google Analytics

    Google Analytics Courses Online

    Master Google Analytics for tracking and analyzing website traffic. Learn to interpret data, set up goals, and measure campaign performance.

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    Explore the Google Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Rmarkdown, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Data Cleansing, Interactive Data Visualization, Data Validation, Ggplot2, Tableau Software, Sampling (Statistics), Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, LinkedIn, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      171K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics, Content Performance Analysis, Marketing Analytics, Dashboard, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.5K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Assess for Success: Marketing Analytics and Measurement

      Skills you'll gain: Media Planning, Spreadsheet Software, A/B Testing, Return On Investment, Marketing Analytics, Key Performance Indicators (KPIs), Google Analytics, Pivot Tables And Charts, Performance Measurement, Digital Marketing, Data Presentation, Data Visualization, Google Ads, Marketing Budgets, Marketing, Web Analytics and SEO, Data Analysis, Stakeholder Communications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Custom Reports in Google Analytics

      Skills you'll gain: Google Analytics, Ad Hoc Reporting, Data Literacy, Data Compilation, Analytics, Marketing, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      167 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    What brings you to Coursera today?

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google

      Google Digital Marketing & E-commerce

      Skills you'll gain: Data Storytelling, Search Engine Marketing, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media Strategy, Search Engine Optimization, Order Fulfillment, Social Media Management, Performance Measurement, Spreadsheet Software, A/B Testing, Customer Retention, E-Commerce, Campaign Management, Loyalty Programs, Marketing, Interviewing Skills, Applicant Tracking Systems

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      41K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Advanced Data Analytics

      Skills you'll gain: Data Storytelling, Data Visualization, Data Ethics, Exploratory Data Analysis, Sampling (Statistics), Data Presentation, Data Visualization Software, Feature Engineering, Regression Analysis, Descriptive Statistics, Statistical Hypothesis Testing, Advanced Analytics, Data Analysis, Tableau Software, Data Science, Statistical Analysis, Machine Learning, Object Oriented Programming (OOP), Interviewing Skills, Python Programming

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.1K reviews

      Advanced · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Digital Marketing and E-commerce

      Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Content Performance Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Business Metrics, Marketing Strategy and Techniques, Digital Marketing, Customer Engagement, Customer experience strategy (CX), Digital Advertising, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Data Analysis with R Programming

      Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization, Statistical Programming, Data Visualization Software, Data Cleansing, Data Manipulation, Exploratory Data Analysis, Data Import/Export, Package and Software Management, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google Cloud

      Google Cloud Data Analytics

      Skills you'll gain: Data Lakes, Data Storytelling, Data Governance, Data Visualization, Data Presentation, Data Architecture, Data Pipelines, Data Visualization Software, Dashboard, Cloud Infrastructure, Generative AI, Data Cleansing, Data Management, Cloud Storage, Data Transformation, Cloud Computing, Google Cloud Platform, Database Management, Data Ethics, Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      180 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, Data Visualization, SQL, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116K reviews

      Beginner · Course · 1 - 4 Weeks

    Google Analytics learners also search

    Beginner Google
    Google Projects
    Data Analytics
    R
    Beginner Data Analytics
    Data Analytics Projects
    Advanced Data Analytics
    Data
    1234…375

    In summary, here are 10 of our most popular google analytics courses

    • Google Data Analytics: Google
    • Getting Started in Google Analytics: Coursera Project Network
    • Assess for Success: Marketing Analytics and Measurement: Google
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Custom Reports in Google Analytics: Coursera Project Network
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Google Digital Marketing & E-commerce: Google
    • Google Advanced Data Analytics: Google
    • Foundations of Digital Marketing and E-commerce: Google
    • Data Analysis with R Programming: Google

    Frequently Asked Questions about Google Analytics

    Google Analytics is a widely used data tool offered by Google to help website owners better understand the performance of their website pages and then make improvements based on that data. When you use Google Analytics, you're able to see the details of how people interact with your website, how they click around your website, how long they stay on your site, and eventually, what page they jump off your site. Google Analytics also provides answers to questions like how many total new users your site has had in the last 12 months and similar questions about your site’s visitors. There is a free version of Google Analytics and a paid version for companies or website owners with multiple websites.‎

    Knowing why you want to learn Google Analytics, whether for marketing, data analysis, or improving website performance, will guide your learning. Regular practice with tracking data, generating reports, and interpreting results is essential. Join communities like the Google Analytics subreddit or LinkedIn groups for tips and troubleshooting. Work on real projects like setting up Google Analytics for a website or analyzing user behavior. Google Data Analytics Professional Certificate by Google offers a comprehensive guide to understanding and using Google Analytics.‎

    It’s valuable to learn Google Analytics because the information you learn could help you understand how individual web pages are performing in search, in visits, in time spent, and other metrics. When you start to learn Google Analytics, you may see how its data tools can help you measure your advertising ROI, while also showing data on video performances, and social media sites and applications. It’s crucial to know how search data impacts your personal site or your business site. This is why Google Analytics becomes a very important tool to learn.‎

    The types of jobs you may get with knowledge of Google Analytics would likely be Google Analytics manager, e-commerce manager, data scientist, digital marketing director, and SEO specialist. All of these jobs in some way would likely require an understanding of Google Analytics. Because so many companies use search and SEO for their websites, Google Analytics is used in many different industries. As a result, there may be additional jobs for someone with a fundamental understanding of Google Analytics within the company department in your field.‎

    Taking online courses on Google Analytics can help you make smart decisions on running a website. For instance, you may begin to learn about the number of web visitors that your site gets on a daily, weekly, and monthly basis. You could become familiar with the interface of the tool. Learning the fundamentals of Google Analytics may also help you learn how to interpret the data to make adjustments to your website pages. Your knowledge of Google Analytics might help a company marketing team make better decisions about its SEO practices while achieving a higher ROI in ad spending.‎

    Online Google Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Google Analytics skills. Choose from a wide range of Google Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Google Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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